Critically discuss the main influences shaping organizational (B2B) buying behaviour by a) drawing upon relevant academic theories and support your arguments by b) using relevant examples from an organization of your choice.
Assignment Question: There are a large number of forces which influence and shape the ways that organizations purchase products and services from their suppliers. Consequently (B2B) organizational buying behaviour takes place in a very dynamic and turbulent economic and social environment which is affected by several variables.
Further Guidance: Students are reminded that whilst some questions may very evidently refer to a particular unit they are all designed to span issues across the entire module. A full answer to the question will require reflection on the issues that you have encountered throughout the module. It is important to bear in mind that the content of your answer will depend on the argument that you wish to put forward in answer to the question and not solely on the concepts that the question explicitly identifies.
1. You will be expected to relate marketing and supply chain management theory from the module to the assignment topic and make appropriate arguments, thus showing an understanding of B2B marketing principles and practice.
2. You are expected to demonstrate an understanding of Business to Business buying processes and the main influences behind these. You should demonstrate evidence of reading and understanding of organizational buyer behaviour and to relate these views to an example of an organization with which you are familiar. In terms of word limitations 50% of your assignment can a) draw upon relevant academic theories and you can use 50% so as to b) use an example from an organization of your choice. Page 2 of 3
3. Please remember that your assignment should NOT be structured around your own opinions and experiences from business to business marketing practices but you should use relevant academic theories which assist you to critically discuss the assignment question above.
4. Although it makes sense to look for concepts and authors discussed in your core module text that you can apply to the assignment, you will be expected to draw upon library readings (e.g. academic and trade journals) beyond your main textbook) to support your answer. Keep in mind that one of the key criteria for assessing this piece of work is evidence of reading, understanding and discussing relevant academic theories.
5. This means that if you make an argument or a point about something related to B2B practice, it should be backed up with a citation from a good reference that shows how prior research suggests that your point is valid one.
6. Students who do this intelligently, and from a broad a range of (ideally academic) sources as possible, will have the opportunity to gain a high mark.
7. In the Introduction, you should set out your main themes and intentions: describe the issue you are addressing, identify its main components, and indicate what you are going to do in the body of your essay.
8. Break down your arguments into smaller parts – use this as a basis for the main Discussion part of your essay that will then be divided up into several sections or paragraphs (you may want to have a sub-heading title for each section of the question).
9. Summarise your arguments briefly in a Conclusion. What is the main significance and implications of what you have been saying?
10. Make sure you read your Programme Handbook carefully on issues of submission, deadlines, essay writing, referencing and plagiarism.
11. ALL material that you use should be referenced appropriately. This includes any material taken from websites or corporate brochures. Information on referencing is available in your Programme Handbook.
Referencing: Please ensure that you have read the advice on assignment writing and referencing which is available at:
The essay should be fully referenced throughout and contain a bibliography.
Word limit: 3,500
Date for submission: 23:55 (UK time),
Please refer to the Assessment section of Blackboard for details on how to submit. If you have any questions or need information regarding submission of your assignment, please contact the programme administration team.
Brief of the Solution
Introduction
The ever dynamic, turbulent and highly competitive business environment that organisation found itself has propelled continuous innovation in business process, management process, project management and implementation and above all supply chain management to enable organisation remains competitive in today global economy. Organisations are reviewing their approach to the selection of B2B supply chain management with the aim of improving the relationship with supply chain partners and adding more values to the customers. This propels Handfield et al (2005) to argue that adding value and meeting ever dynamic customer need is the factor behind organisation continuous review of the procurement behaviours and determinants.
Sang and Kiarie (2016) defines supply chain management as a set of suppliers that, acting together, have the ability to contributes to product contents (both hardware and software) or a set of suppliers that has influence over the contents of a product. Thus supply chain management is a two-way approach to management of products from the perspective of the supplier of the raw material and the marketer that convey the product to the end users in a timely way. Melnyk et al. (2014) opined that supply chain management affect customer satisfaction, as such, the goal of effective supply chain management is to meet the needs or provides the customer with the correct product at the right place, price, and timely delivery. This can only be achieved through strategic management of the supply chain especially the upstream supply chain.
Moreover, apart from the element attributed to client fulfillment, Lee and Amaral (2002) pointed out that supply chain management is anticipated to achieve well on both the costs and services from an operational perspective. Alongside improvement and advancement in technology, the escalation of the internet, and the importance on face-to-face marketing skills, customer relationship management has become a crucial target of marketing (Palmatier, Gopalakrishna, & Houston, 2006; Payne & Frow, 2005). Client target and interactive management have become core marketing and enterprise principles for many corporate bodies seeking a competitive edge. Setting up, preserving and improving customer relationships have forever been a crucial phase of business (Kamakura et al., 2005; Ngai, 2005)…………………….. continue
Hi I am so thrilled I found your blog page,
I really found you by accident, while I was searching on Bing for something else,
Nonetheless I am here now and would just like to say cheers for a tremendous post and a all round thrilling blog (I also love the theme/design), I don?t
have time to browse it all at the minute but I have saved it and
also included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the superb b.
This design is incredible! You certainly know how to
keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well,
almost…HaHa!) Great job. I really loved what you had
to say, and more than that, how you presented it.
Too cool!
Hi! I could have sworn I’ve visited this site before but after looking at some of the posts I
realized it’s new to me. Anyways, I’m definitely happy I
found it and I’ll be bookmarking it and checking back frequently!
I thіnk the admin ᧐f thiѕ site is genuinely working hard in favor of hіs
site, f᧐r the reason tһat here eᴠery infоrmation іs quality based infoгmation.
Hello, this weekend is pleasant for me, for the reason that this occasion i am reading this enormous educational post
here at my residence.
Hi, I do believe this is an excellent website. I stumbledupon it 😉 I am going to revisit
once again since i have bookmarked it. Money and freedom is the best way to change,
may you be rich and continue to guide others.
I relish, lead to I discovered exactly what I was looking for.
You have ended my 4 day lengthy hunt! God Bless you man. Have a
nice day. Bye
If you are going for most excellent contents like I do, only pay a visit this site every day for
the reason that it gives feature contents, thanks
Hi I am so happy I found your weblog, I really found you by mistake, while I was looking on Yahoo for something else, Anyhow I am here now and would just like to say thanks a lot for a tremendous post and a all round entertaining blog
(I also love the theme/design), I don’t have time to read through it all at
the minute but I have book-marked it and also
added in your RSS feeds, so when I have time I will be
back to read much more, Please do keep up the fantastic work.
Great weblog here! Also your site lots up fast! What host are you
the use of? Can I get your affiliate hyperlink in your host?
I desire my site loaded up as quickly as yours lol
It’s remarkable to pay a visit this website and reading
the views of all mates concerning this paragraph, while I am also
zealous of getting knowledge.
Hi, the whole thing is going fine here and of course every one is sharing information, that’s actually fine, keep up writing.
I can’t believe I hadn’t come upon your blog previously.
I have actually been actually overlooking out on such beneficial content!
I value the sources you have actually connected in the post.
It reveals the depth of your research and adds credibility to your post.
I know this site gives quality dependent posts and additional information.
I have actually watched for a reliable source on this
subject. Your article has lastly given that. Thank you!
You addressed some aspects that I hadn’t even assumed
of. Your depth of evaluation is actually absolutely good.
I love ｙour blog.. very nice colors & theme.
Did you design this website yourself or did you hire someone
to do it foг yoᥙ? Plz answer bаck as I’m looking
to design my own blog and would like to find oᥙt where u got this from.
cheers
Your blog is a treasure trove of practical tips and strategies for success.
Your dedication to promoting sustainability and environmental consciousness through your blog is inspiring. Your insightful posts on eco-friendly practices empower readers to make positive changes for our planet’s future.
I am incessantly thought about this, thanks for posting.
Admiring the time and effort you put into your blog and in depth
information you present. It’s great to come across
a blog every once in a while that isn’t the same outdated rehashed information.
Excellent read! I’ve saved your site and I’m adding your RSS feeds to my Google account.
The visuals and also graphics you have actually incorporated absolutely enhance
the post. It’s a pleasure to go through such a
well-thought-out message.
Your writing type is actually flawless. This is actually one of the couple of blog posts where I check out every word, coming from start to complete.
Kudos!
Hi, the whole thing is going sound here and ofcourse
every one is sharing information, that’s actually excellent, keep up writing.
I am deeply grateful for the cogent profundity that graces your blog, as you navigate the treacherous terrain of complex ideas with an erudite finesse, elucidating abstruse concepts and paving the way for intellectual enlightenment.
Your blog is a sanctuary of positivity and hope in a sometimes negative world.
I have to thank you for the efforts you have put in penning this website.
I am hoping to see the same high-grade blog posts by you in the future as
well. In truth, your creative writing abilities has motivated
me to get my very own site now 😉
Feel free to surf to my homepage …
It’s an amazing piece of writing for all the internet people;
they will obtain advantage from it I am sure.
The visuals and also graphics you’ve included really improve the post.
It is actually a pleasure to read such a well-balanced blog
post.
Way cool! Some very valid points! I appreciate you penning this post and the
rest of the site is also really good.
This is really attention-grabbing, You’re a very professional blogger.
I have joined your feed and stay up for in the hunt for extra
of your magnificent post. Additionally, I’ve shared your web site
in my social networks
I really enjoy reading through on this website , it holds great posts.
But wanna comment on few general things, The website pattern is perfect, the content material is rattling wonderful : D.
This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!
This article has given me plenty to think about Thanks for sharing your insights! Greetings
I could not refrain from commenting. Exceptionally well written!
Great job on creating such a well-organized and easy-to-follow guide.